Jay Austin (Alex Kendrick) wants to sell you a used car, but watch out! Many victims have fallen prey to his smiling face and hasty promises. Austin does everything his way until his dishonesty and manipulation are repeatedly exposed. Like many men, he becomes disgusted by the masks he wears and lies he tells. While having a classic convertible repaired, Austin begins a humorous and powerful journey to win back the hearts of his wife (Janet Lee Dapper), his son (Richie Hunnewell) and his community.